Since the boom of digital marketing, many new tools have been added to the marketing toolbox. One of them is the use of animated videos to boost the effectiveness of the campaign.
The popularity of animated videos is due to many reasons:
- The Younger generation likes to watch videos online. According to Hubspot, 78% of people watch videos every week, and 55% view online videos every day.
- It helps people to understand better. You might get astonished, but the fact is: people retain 95% of the information after watching it in a video, compared to 10% after reading its text.
- According to Cisco, an IT giant multinational, by 2022, 82% of the entire web traffic will be due to online video consumption. Truly, animated videos are the future of digital marketing.
The 2D Animation Style forthe Win!
Mostly, the 2D animation style is used by digital marketers for their campaigns. It is not a coincidence; there are certain aspects of the 2D style that makes it irresistible.
If you are aware of animation styles, you probably know other animations as well, like 3d animations that are more detailed, but still, 2D is more effective because of its simple nature. As the legend Leonardo Da Vinci said:
Also read: Tips on Videography
Simplicity Is The Ultimate Sophistication!
It may occur to you: why is 3D not that effective, despite being more realistic and detailed? The main reason for a marketing video is to sell the message and not the details. A 3D video will divert the focus from the message to the detailed characters, which would kill the goal of video marketing. On the other hand, 2D helps sell the content because it doesn’t overpower it.
Quality Never Comes Cheap. You Need To Pay The Price To Rise!
Animation requires both the workforce and the state of the art workstations, which means you will have to pay top dollars for animated videos. However, 2D animations are convenient because of their simple nature; therefore, they are less expensive than 3D animated videos.
Being affordable doesn’t mean it’s cheap in terms of effectiveness. The 2D animation has evolved over the years; some renowned shows like ‘South Park’ and ‘Rick and Morty’ are rendered in 2D style.
Free Flowing Creativity
Creating characters is easy in 2D than 3D because it requires less detailing. Therefore, an artist gets more freedom when working with 2D styled animations. For example, if you are creating a bunny in 3D, you will need to pay attention to even the tiniest bit of detail. If you have seen a 3D movie, you must have noticed the details that animators put into it. Five 2d animations trends that are the talk of the digital town
However, with 2D animation, detailing is not required. Therefore, easily made and rendered. Another aspects of 2D animations, which make them the first choice of marketers are:
- They are created in lesser time.
- They usually have a smaller size.
- They are less expensive.
- They are versatile.
2D Animations Trends That Are The Talk Of The Digital Town
Motion graphics or stop motion animation is an old cinematic technique used to give the impression of movement to illustrated objects.
It has become one of the most effective 2d animation styles because of its unique and easy implementation. It is creative and easy to make at the same time.
Also read: Latest graphic Design Trends
Stop motion videos are slow-paced; therefore, ideal for explaining complex processes. It has become widely popular among digital marketers because it helps maintain focus on the video’s message.
Educational Videos For Children
Stop motion coupled with music becomes a complete package for an educational video. Other 2D styles are quite fast, but stop motion is slow-paced, and because of it, children can easily understand the video.
A Medium That Allows You To Be Creative
It is the most creative 2D style. You don’t need to be a pro to make a stop motion video. Some basic knowledge and practice and you are good to go. It is a medium that invites creators to experiment and create something innovative.
As the name describes, character animation is based on cartoon characters that help convey the marketing message.
It is quite common to see character animations in advertising campaigns these days.
Helps Create Brand Image
Character animation is an expensive 2D animation style and requires more skill to create. It is a more modern, effective, and popular video style used by renowned brands.
Helps Target Audience Relate
You can animate the characters resembling your target segment; in this way, the video will look more relevant. Character animation can showcase the problems people face, which other 2D styles might not.
Helps Tell A Story
Storytelling is the most crucial aspect of any animated video, and telling a story with the help of characters is easy and effective. Character animations are more hooking because the story and characters complement each other.
These animations tend to knit beautifully around your storylines and narrate the true essence of your advertising message.
No matter how well-established a brand you are, you can’t always spend thousands of dollars on character animations.
Sometimes you need to add motion to your message but don’t have the budget for an animated video. Kinetic text animation comes in handy in all such situations.
They are the least expensive animation style of the bunch, but due to their aesthetics, they are quite appealing. Kinetic text animation is more like stop motion animation, but it deals only with animating text, color, and space.
Due to its minimalistic approach, it has quite a modern look and feel. Therefore, brands that want to connect with the young generation tend to use this style in their communication.
Short, Effective, And Informative
It is quite affordable and alluring at the same time. By Experimenting with typography, color, and space, you can achieve brilliant artistic results; put in some music, and you have created a masterpiece.
Whiteboard animations are best for teaching videos. This animation style mimics the pattern of drawings on a whiteboard.
Helpful In Explaining
Hands down, it is the best tool for training, teaching, and explaining complex processes to a mass audience. It gives a sense of a classroom; therefore, there is a psychological factor that helps us learn.
A Better Alternative To Whitepapers
Gone are the days when people loved to read. Now people like watching videos, so it is wise to give people what they want.
Communicate A Message
Whiteboard animations are a smart tool to convey small social messages as well. Sometimes you don’t have a big budget, and for all such scenarios, whiteboard animation will do just fine.
You can’t ignore the importance of 2D video animations if you want to prove your mettle in the digital marketing world.
A picture may be worth a thousand words, but an animated video is worth millions!
There is no denying the fact that reading is essential for learning. However, the majority of people are visual learners. They prefer consuming video content over any other written form. As marketers, you should accept the superiority of the video content over other marketing tools.
As discussed above, digital businesses are using new 2D animation styles in their videos because everyone wants a share of the pie. A brand must stay updated with on-going trends of video animations if it wants to lead digital media.
It’s time to animate your marketing in style!